While Rad Mobile will be ending, Rad’s mobile service partners will continue to work with the company to provide that mobile service for customers who don’t live near a Rad location.Īs Rad’s new president and COO Phil Molyneux explained to Electrek:
The company is working on quickly increasing the number of physical locations even further, underscoring its goal of providing both an online and in-person shopping experience for customers. With the opening of the New York and Florida stores, Rad is expanding its retail presence to the East Coast and all four corners of the country. Now Rad Power Bikes is announcing five more stores to open this year, including locations in Salt Lake City, Huntington Beach, Dallas, Brooklyn, and St. Rad Power Bikes already operates physical stores up and down the West Coast of the US in Seattle and two California stores in Berkeley and San Diego. Instead of a Rad e-bike mechanic in a van making house calls to service e-bikes or deliver them fully assembled, Rad instead wants to provide more physical retail locations where customers can receive service/support, test-ride different e-bike models, and explore accessories on their bikes before making a purchase. Rad Mobile delivering a RadRunner 2 electric bike We’re focusing on resetting the business, on our strategy, and on putting us on a sustainable path for the long term as we operationally mature. And one of those major cost-cutting measures is the closing down of Rad Mobile in favor of enriching the online shopping experience as well as opening more Rad Power Bikes retail stores.Īs Rad Power Bikes founder and CEO Mike Radenbaugh explained in a call with Electrek: Now Rad is going even further to focus on streamlining the customer experience. The company has gone as far as chartering its own vessels when other smaller e-bike brands were still struggling to find shipping containers and space on cargo ships.
To its credit, Rad Power Bikes has gotten creative at finding ways to keep pumping out thousands of electric bikes per day and maintain stock of its fast-selling e-bikes. When you’re the largest e-bike company in the country, those costs stack up even higher.
The moves come as electric bike companies in the US have faced rising costs on everything from raw materials to parts to shipping. Helping to lead new changes, Rad Power Bikes has also onboarded a new president and chief operating officer Phil Molyneux, who previously served as president and COO of Sony Electronics and President of Dyson America. Rad Power Bikes, the leading electric bicycle company in North America, is restructuring its operations to cut costs and double down on the customer experience of its hundreds of thousands of e-bike riders.
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